When I tell you Atlanta was shut down, believe me. The energy, the nostalgia, the legacy...all of it came rushing back as FUBU made its return to the fashion stage, re-launching with a vintage inspired collection that’s set to redefine streetwear culture. And let me tell you, I had the absolute honor of standing behind the scenes as a creative director, watching this vision come to life and feeling that undeniable magic in the air. It’s surreal. But the truth is, this comeback isn’t about me it’s about all the legends who laid the foundation, the new faces stepping up, and the timeless style that FUBU represents.

Photo Credit: ATLFW, Shannel Resto SJR Photography
From the leather jerseys to the classic FUBU varsity jackets, every piece in the new collection was meticulously crafted to pay homage to the brand’s iconic status while infusing a fresh, modern twist. Think classic meets contemporary. The sweaters were layered with finesse, creating a dynamic look that could be dressed up or down. The fit was impeccable, whether we’re talking about the FUBU tracksuits or the new line of bags. Every single garment, every accessory speaks to great quality, creativity, and, most importantly, culture.

Photo Credit: ATLFW, Shannel Resto SJR Photography

Photo Credit: ATLFW, Shannel Resto SJR Photography

Photo Credit: ATLFW, Shannel Resto SJR Photography

Photo Credit: ATLFW, Shannel Resto SJR Photography
And what better place to showcase this relaunch than the exclusive VIP BMW ATL Fashion Week experience? It was a gathering of tastemakers, influencers, and style enthusiast... all rocking their best vintage FUBU and, of course, a touch of Coogi for that extra flair. The audience wasn’t just watching a runway show, they were part of a cultural moment. Attendees brought out their rarest pieces, celebrating not only the return of the brand but also the community and movement FUBU helped create.
For me, as the Editor-in-Chief of Full Bloom Magazine and a creative director who lives and breathes this world, my goal was clear... to ensure everyone who touched this project received their flowers.
This wasn’t just about a brand relaunch, it was about collaboration, artistry, and vision. My models came through and shut it down with a style and confidence that captured every camera’s attention. From the stylists who understood the assignment to the production team who made this spectacle look seamless, they are the backbone of this revival.
Video Credit: Jevon (Wavyy Boogz) Salnave
Let’s talk pieces: The leather jerseys were a standout, bringing a bold edge to the runway. Sweaters were draped and layered to perfection, giving that effortlessly cool look we all strive for. And the new FUBU suit collections? They owned the room, making a statement that FUBU isn’t just back—it’s evolving. The bags were another highlight, blending functionality with that unmistakable FUBU vibe.

Photo credit: Bennie Dub Production

Photo credit: Bennie Dub Production

Photo credit: Bennie Dub Production

Photo credit: Bennie Dub Production

Photo credit: Bennie Dub Production

Photo credit: Bennie Dub Production
At Full Bloom Magazine, we’re not just covering fashion...we’re living it. As Editor-in-Chief, it’s my mission to capture these moments in a way that does justice to the creative forces behind the scenes. This article is dedicated to every stylist, model, and designer who has contributed their talent and creativity to the fashion industry.
Fashion’s about to get real interesting.
Let’s make some noise.
Visit www.FUBU.com for new arrivals.
@fubu @fubusuits @coogibrand @officialtimned @atlfw @darealcarlbrown @j.alexandermartin @mrkeeyzo @thesharkdaymond @thevampiregoldie @fullbloommag @iamstewelladaville @theedaniellebaker @tektutdeal @candis_is_marketing @creativecamillemarine
Special shoutout to Carl Brown, J. Alexander Martin, and FUBU Suits for your support! 🖤🔥